Thursday, December 18, 2008

"stop designing, start playing"



There's a really great interview over at design:related with book designer Coralie Bickford-Smith. Her philosophy of "stop designing, start playing" rings really true. She says:

"It was a way to get the students to free up their creative processes and really explore as widely as possible around a brief before focusing in on a particular solution. The temptation is always to take the constraints of the end product as a starting point as well as an end point. That shuts off so many avenues of exploration."

Indeed. Now go play!

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